About me

I am a strategic design leader with over twenty years of experience guiding teams, shaping systems, and delivering user-centered digital solutions for enterprise, regulated, and consumer-focused products. My career has focused on partnering with cross-functional teams—from discovery and research through delivery—to ensure product experiences are both innovative and measurable in their business value.

My leadership style is rooted in deep UX research, product vision, and the development of scalable design systems. I specialize in bridging user insights, agile workflows, and technical collaboration to create cohesive, accessible, and high-impact digital platforms.

Core strengths

Product and UX/UI design leadership for enterprise and B2B platforms
End-to-end ownership of projects: discovery, ideation, research, prototyping, and iterative delivery
Building and mentoring multidisciplinary teams with a focus on growth and innovation
Collaborative stakeholder engagement, facilitation of design thinking workshops (LUMA certified)
Integrating marketing and creative strategy into product design for business impact
Incorporating AI-enabled tools and methods to optimize workflow, research, and design decisions

Additional expertise

Over my career, I have built valuable experience in areas such as digital marketing, creative and content strategies, front-end development, and video planning. While these are not my current focus, each skill set deepens my understanding of the broader digital landscape and strengthens my approach to holistic product design.

Front-end development (15+ years)
Foundational user research and analysis
Digital marketing and campaign strategy
Creative content strategy and brand storytelling
Team management and growth
Video planning, storyboarding, and illustration

These experiences continue to inform my work and my ability to creatively address complex challenges from both a strategic and executional perspective.